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Ben Braber

Here’s a chance for you to pick up professional copywriting tips – I’m touring the UK with a new one-day workshop.

How to grab attention, evoke emotion and sell with words

Monday 2 October, Edinburgh, Design House
Tuesday 3 October, Glasgow, 103 Trongate
Tuesday 10 October, Nottingham, Antenna
Wednesday 11 October, London, Covent Garden

What is this workshop?

It’s not a lecture or webinar, but an open event for a small group of people. It’s hands-on, and I give you lots of personal attention.

Who is it for?

Everybody who wants to sharpen their skills. For example, if you write pages, articles and briefings for websites. Moreover, what you learn covers most types of publication.

And it doesn’t matter whether you sell products and services, promote brands and companies, popularise ideas and policies or simply present yourself.

You don’t need experience. The workshop is suitable for beginners, but it’s also a refreshing update for advanced writers.

What do you learn?

You get an insight into what makes copywriting successful, and the tools to rouse your language, so that it connects with people.

You learn:
– How to grab people’s attention.
– How to evoke the right emotion.
– How to sell with powerful words.

And I show you how to save time by using concepts and structures.


You come away inspired, with new ideas and a handy folder that you can use instantly in your work.


The event lasts from 9.30 to 16.30. It’s a combination of group work and one-to-one time with me.

In the morning you complete a series of practical, yet entertaining exercises. In the afternoon you use what you’ve learnt to compose a text of your choice.

You can write from scratch, redo an existing text or bring a draft you’re working on. As you’re working individually, you can set your own pace. I help you achieve your goal, giving you the benefits of more than 20 years of experience in copywriting.

Is this my first workshop?

No, I’ve conducted many – in-house for clients and externally for small groups of people with different business and public sector backgrounds.

Here you’ll find what participants say about my workshops.

What does it cost?

The cost is £200 plus VAT per person. That includes your place and all materials.

Can you take part?

Yes, but you have to book your place in advance.

How do you book a place?

Simply email or phone 01636 706 330 and tell me for which event you want to book a place. Then we’ll get the ball rolling.

Should you book now?

You don’t have to, but the number of places is limited and my workshops usually sell out quickly. So, if you want to be sure of getting a place – the sooner the better.

More information?

Simply call or email and tell me what you want to know.

Earlier Event: September 30
Bramble & Thyme Flowers
Later Event: October 10
Baillie Gifford