Ben Braber: How to build trust with words
What is this?
In a time of uncertainty you stand out when people know they can rely on you. This one-day workshop helps you build that trust with words. Perhaps it’s something for you, a friend or colleague.
It’s an open event that I conduct for a small group of people. It’s hands-on, and you get my personal attention.
Who is it for?
Everybody who wants to hone their writing skills. For example, if you use words to sell products and services, promote brands and companies, popularise ideas and policies or simply present yourself.
This is a new workshop. You don’t need experience. It’s suitable for beginners, but also offers a useful update for advanced writers and people who’ve been to previous workshops.
What do you learn?
You get an insight into how professional copywriters produce text that gives people the idea of trustworthiness.